LOL: Sponsorships forbidden by Riot who can not have competitive equipment

Messed up King: A League of Legends Story is an imperial scenic tour computer game modified by Riot Games and developed by Aircraft Distribute, located worldwide of League of Legends. It appeared in November 2021 on Windows, Nintendo Switch Over, PlayStation 4 as well as Xbox One.

Electronic sports clubs can get income through different ways. However, in the elite of League of Legends Competitive the most fruitful agreements for teams are sponsorships. The competitive ecosystem of the Riot Games title is followed by millions of people in the world, which makes brands particularly interested in exposing their name to a not so easy to access using somewhat more traditional means.

All sponsorships forbidden by Riot Games

However, Riot Games is very demanding about what sponsorship agreements can sign the equipment. A regulation that operates in all its competitions and is intended to avoid problems with the legislation of the different countries where the competition may be issued. In this way, it is the developer itself the only one who would have the right to reach agreements with any representative who entered the prohibited categories of the company.

It should be noted that teams can sign all kinds of sponsorships for the rest of their sections as long as these do not appear on t-shirts or are mentioned in their official retransmissions. In this way, there are few sets of League of Legends who do have agreements with companies corresponding to the prohibited categories for their sections in other electronic sports.

Attending to LEC regulations next year 2022, there are a total of 18 prohibited categories for League of Legends teams:

Other video games, developers or publishers

Any video game console Any other event of a different video game, including electronic sports Any other team of ESPORTS, owner or affiliated worker Medical prescription drugs Weapons, ammunition or accessories for weapons Pornography or related products Tobacco or related products Betting houses or related services Alcoholic products (including beer or wine), non-alcoholic products that market them or other intoxicants. Stores that sell virtual objects that sell falsifications or illegal products Stores that violate the Terms of Use of League of Legends Fantasy pages

Campaigns or political actions Works of charity that promote a certain religious, political position, or have a bad reputation. Cryptologies and other unregulated markets Trading platforms or financial exchange

Attending to the different categories, there are several reasons why Riot Games does not want the clubs who participate in their League of Legends competitions show this type of sponsorship on the screen. In some cases, the objective is to prevent an increase in the age restrictions and ensure that the contents can be issued in all countries (bets, alcohol, financial exchange...) in not give prominence to other video games (consoles, competitions...) or even avoid policy as far as possible (weapons, parties or certain organizations).

The developer can sign with any brand of this type in case of thinking that it is positive from a strategic point of view. For example, he did it with a company specialized in cryptomoneds due to the possibility of eliminating his image graphics in the countries where this type of marketing was not accepted, making sure that in no case could the retransmission of the LCS be avoided In these territories.